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PPC Specialist

Ahmedabad, India

Who we are...

We are a performance-driven digital organization focused on scalable growth through data-backed marketing. Our paid media team works with meaningful budgets, real business impact, and full funnel accountability. We value ownership, experimentation, and structured execution over vanity metrics.

Skills

  • Google Ads (Search, Display, YouTube, Performance Max)
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads
  • Keyword Research & Campaign Structuring
  • Conversion Tracking (GA4, GTM, UTM)
  • Bid Strategy & Budget Management
  • A/B Testing & Landing Page Optimization
  • ROAS, CPA, CTR, and Funnel KPIs
  • Reporting via Looker Studio & Excel
  • Strong Communication & Documentation
  • Cross-Functional Collaboration
  • Strategic Thinking & Performance Planning

What you’ll be doing...

  • Plan, build, and execute data-driven PPC strategies across Google Ads, Meta Ads, and LinkedIn Ads
  • Own the full paid media funnel from audience targeting and keyword intent mapping to landing page optimization
  • Take full accountability for ad spend, performance, and optimization decisions
  • Continuously monitor and optimize campaigns to maintain ROAS through testing and bid adjustments
  • Work with meaningful budgets where decisions directly impact financial performance
  • Collaborate with design, content, and tech teams to launch effective campaigns
  • Track CTR, CPA, CVR, and ROAS, and maintain clean, actionable reporting
  • Create and present monthly performance reports with clear insights
  • Document processes and bring structure to PPC execution through dashboards and workflows
  • Stay updated with platform changes, automation features, privacy updates, and algorithm shifts
  • Work closely with the Digital Marketing Manager on growth and scaling strategies
  • Use automation rules and smart bidding to improve efficiency
  • Experiment with AI-assisted ad variations and creative testing
  • Reduce manual work through structured workflows and data-backed optimization

What we require...

  • 4–5 years of hands-on PPC experience managing campaigns (agency or client-side)
  • Comfort owning budgets, performance, and decisions independently
  • Strong understanding of paid media logic and funnel strategy
  • Ability to act on data quickly without analysis paralysis
  • Sharp analytical mindset and strong numerical intuition
  • Confidence in communicating through reports, briefs, and discussions
  • Ability to manage multiple campaigns simultaneously
  • Ownership mindset and proactive problem-solving approach

You stand out:

  • Have experience running international or multi-region campaigns
  • Have exposure to Amazon Ads
  • Hold Google Ads or Meta Blueprint certifications
  • Have experience with GA4, Tag Manager, and CRM-based audience targeting
  • Have worked in SaaS or IT services marketing

7Span Perks

5 Days Working

Enjoy a healthy work-life balance with a 5-day workweek.

Professional Growth

Opportunities for continuous learning and career advancement.

Annual Trips & Events

Join us for annual trips, workations, and community tech events.

Indie SaaS Products

Work on innovative and independent SaaS products.

Fun Work Environment

Collaborate in a fun and supportive workplace.

Modern Technologies

Work with cutting-edge tools and technologies.

Medical Insurance,
Maternity & Paternity Leaves

Comprehensive health benefits for you and your family.

Referral & Performance Bonuses

Earn bonuses for referrals and outstanding performance.

No Sandwich Leave Policy

Take leaves without worrying about working on adjacent days.